Permission E-mail Marketing

Gaining new customers calls for great amount energy but keeping them and keeping your company in their top of mind, calls for energy and strategy,

Permission E-mail marketing is a direct marketing service that sends periodic professionally designed emails to your customer base and enhances the relationship with them, builds loyalty and drives repetitive business. Once you get permission from your customer, you can send newsletters, product news, promotional coupons, invitations and more.

Permission E-mail marketing is not spam because your customers, prospects and contacts are interested in your information, have given their permission to receive your communications and have a clear and easy way to unsubscribe if they do not want to receive your e-mails any more.

Our permission E-mail marketing service can be administered in two ways. A “Full Service” Option where we do everything for you: enter your message, design your piece, link your messages to your website, send and measure every piece for results and report on every campaign. Or a “Self Serve” option where we set-up our system for you to manage your own e-mail marketing campaigns.

A carefully designed E-mail marketing campaign includes pieces that contain links to your Web site or landing page so that you can convert and/or drive traffic.

If you do not have a database, we can help you research for a commercially available database for your E-mail marketing campaigns and get permission from the recipients through a telemarketing effort (quoted separately). Once we clean the database and obtain permission from some of the people in it, we then initiate the e-mail campaign.

Cost elements: Your e-mail marketing campaign will be quoted depending on the number of contacts in the database, the number of pieces sent during one month and the number of different messages and/or graphic designs. Monthly charges depend on volume and whether you choose a Full Service or a Self Service option.

Results: E-mail marketing campaigns yield immediate results few days after the e-mail piece is sent, but long term results are also obtained in terms of brand positioning and top of mind

If you wish to develop an e-mail marketing campaign contact Prospect Factory and we will request necessary data to quote your campaign.