Nowadays, it is hardly unthinkable that a company does not have properly designed website. However, you might have a website that does not get you the results you hoped for and wonder why your site does not work like you want it to.
Imagine you are in the middle of a purchase and suddenly a question about one of the products you are about the buy pops up in your mind. What about a Live Chat function that provides immediate access to help?
If you do a search on Google for your company’s name, what do you find? Negative results that could hurt your business? Do you only see a couple, or no, results for your website or the blog that you control? Don’t worry; with the right ORM strategy you will be able to control your online reputation.
More than one billion people are using Facebook actively each month. A strong presence on Facebook can help your company increase online visibility, lead generation, credibility, and will improve rankings in search engines like Google and Yahoo.
One of the most important aspects to keep in mind when marketing your brand is to write unique and interesting content for both your website and your blogs, if you have any.