In order to find out what makes the use of social media successful for your company you need to think like potential followers and find out for what reason they would follow your company’s social media profiles. Globally, there are three reasons for people to follow a specific brand or company:
Passion – the company connects […]
The objective of content marketing is to provide the potential client with relevant information through the right channel. This could be done with videos, whitepapers or blogs for example. By offering useful information you can create a more committed target group. But how to measure the results of content marketing? There are many different approaches […]
Few companies are prepared for possible disasters concerning their company website. What happens to SEO if the company’s domain is taken over? Or if management decides the name of the website will be changed? Most problems are caused because of carelessness. Employees deleting pages that are important for the findability of the company’s website, for […]
