Month: March 2013

How to create a targeted campaign? – a 5-step guide

Consumer data is collected everywhere: in customer databases, CRM-systems, and even in the logistic process. Together with customer data collected by other organizations, a complete profile of the customer can be generated. In this article…

How to find and engage your target audience? – 5 tips on online marketing

As mentioned in our latest blog, we would got into more detail on how to find and engage your target audience. Before the existence of social media, marketers used market research how to spend their…

On which social media platform can you find your target audience?

LinkedIn is for business people. Pinterest is for girls.  Stereotypes are attached to social networks about the composition of their user base. As demographics among different social media profiles do differ, you might be wondering…