Consumer data is collected everywhere: in customer databases, CRM-systems, and even in the logistic process. Together with customer data collected by other organizations, a complete profile of the customer can be generated. In this article we will guide you on how to create a targeted campaign.
Data – make sure your database is updated and contains […]
As mentioned in our latest blog, we would got into more detail on how to find and engage your target audience. Before the existence of social media, marketers used market research how to spend their advertising budgets on print television, radio and print advertisement. Nowadays, research organizations provide intelligence on consumer behavior on social media […]
LinkedIn is for business people. Pinterest is for girls. Stereotypes are attached to social networks about the composition of their user base. As demographics among different social media profiles do differ, you might be wondering on which social media platform can you find your target audience.
The first social media networks emerged about two decades ago, […]
Email shifts from a purely desktop oriented occupation to the real, always-online world. There is a wide user over different devices. This is not only relevant for desktop, it is becoming increasingly popular on mobile devices too. Not taking into account mobile e-mail will most likely make you lose money, so if you want to […]
Whether you organize a large conference or just a small local gathering, you can always use social media to promote it. But how to use social media to promote an event? In this article we will explain five ways to get the word out and make sure attention is drawn to your e
Create an event […]
In order to find out what makes the use of social media successful for your company you need to think like potential followers and find out for what reason they would follow your company’s social media profiles. Globally, there are three reasons for people to follow a specific brand or company:
Passion – the company connects […]
The objective of content marketing is to provide the potential client with relevant information through the right channel. This could be done with videos, whitepapers or blogs for example. By offering useful information you can create a more committed target group. But how to measure the results of content marketing? There are many different approaches […]
Few companies are prepared for possible disasters concerning their company website. What happens to SEO if the company’s domain is taken over? Or if management decides the name of the website will be changed? Most problems are caused because of carelessness. Employees deleting pages that are important for the findability of the company’s website, for […]