Consumer data is collected everywhere: in customer databases, CRM-systems, and even in the logistic process. Together with customer data collected by other organizations, a complete profile of the customer can be generated. In this article we will guide you on how to create a targeted campaign.
Data – make sure your database is updated and contains […]
As mentioned in our latest blog, we would got into more detail on how to find and engage your target audience. Before the existence of social media, marketers used market research how to spend their advertising budgets on print television, radio and print advertisement. Nowadays, research organizations provide intelligence on consumer behavior on social media […]
Email shifts from a purely desktop oriented occupation to the real, always-online world. There is a wide user over different devices. This is not only relevant for desktop, it is becoming increasingly popular on mobile devices too. Not taking into account mobile e-mail will most likely make you lose money, so if you want to […]
Whether you organize a large conference or just a small local gathering, you can always use social media to promote it. But how to use social media to promote an event? In this article we will explain five ways to get the word out and make sure attention is drawn to your e
Create an event […]
In order to find out what makes the use of social media successful for your company you need to think like potential followers and find out for what reason they would follow your company’s social media profiles. Globally, there are three reasons for people to follow a specific brand or company:
Passion – the company connects […]
The objective of content marketing is to provide the potential client with relevant information through the right channel. This could be done with videos, whitepapers or blogs for example. By offering useful information you can create a more committed target group. But how to measure the results of content marketing? There are many different approaches […]
Measuring your social media ROI is important, because it will tell you whether you have been achieving your objectives. How to measure your social media objectives? The answer to this question, together with four examples of business objectives to measure and the influence of social media on these goals, you will find below.
Objective 1 – […]