Creating a Content Blueprint as part of your Intenet marketing strategy
Creating a Content Blueprint as part of your Intenet marketing strategy
How to find and engage your target audience? – 5 tips on online marketing
As mentioned in our latest blog, we would got into more detail on how to find and engage your target audience. Before the existence of social media, marketers used market research how to spend their advertising budgets on print television, radio and print advertisement. Nowadays, research organizations provide intelligence on consumer behavior on social media […]
On which social media platform can you find your target audience?
LinkedIn is for business people. Pinterest is for girls. Stereotypes are attached to social networks about the composition of their user base. As demographics among different social media profiles do differ, you might be wondering on which social media platform can you find your target audience.
The first social media networks emerged about two decades ago, […]
How to benefit from mobile email? – four mobile marketing techniques
Email shifts from a purely desktop oriented occupation to the real, always-online world. There is a wide user over different devices. This is not only relevant for desktop, it is becoming increasingly popular on mobile devices too. Not taking into account mobile e-mail will most likely make you lose money, so if you want to […]
How to use social media to promote an event – 5 ways to success
Whether you organize a large conference or just a small local gathering, you can always use social media to promote it. But how to use social media to promote an event? In this article we will explain five ways to get the word out and make sure attention is drawn to your e
Create an event […]
What makes the use of social media successful? – 3 strategies
In order to find out what makes the use of social media successful for your company you need to think like potential followers and find out for what reason they would follow your company’s social media profiles. Globally, there are three reasons for people to follow a specific brand or company:
Passion – the company connects […]
How to measure your social media objectives? – 4 goals to measure
Measuring your social media ROI is important, because it will tell you whether you have been achieving your objectives. How to measure your social media objectives? The answer to this question, together with four examples of business objectives to measure and the influence of social media on these goals, you will find below.
Objective 1 – […]
How to find influencers that are relevant to your business? – A 5 step process
Through social media you can develop strategic partnerships with key influencers in your niche and stay informed about the ins and outs of your industry. The easiest way to filter those influencers and find the ones that are relevant to your business is to create a short list of key influencers.
How to be a great community manager – 7 tips
A community manager creates, organizes and manages the online community of consumers or clients. Nowadays, with the rising of the internet, everybody is able to give his opinion online. A community manager will encourage online conversations about the company or brand between internet users. Another task is to monitor what is said about the company or brand on the internet and trying to moderate this.
What are the returns of running a company blog? – some tips on how to make money with your blog
Whenever you feel that your company is facing difficult times it is recommended to invest in communication with your customers. A company blog is one of the best practices, but what are the returns of running a company blog?
