What to write about in your outbound river of information? What content is your market looking for? How to feed your river of information.

Most business write and publishing strategy start with a purpose: they know what they want to communicate to the market. For example, this blog you are currently reading has the purpose to share with our readers tips and information on internet marketing, so almost everything we write, covers that topic. For the last 10 post we have been much more focused and we have been writing about rivers of information and how to implement a “write and publish” strategy that leverages on content to attract potential customers. Some time ago we did a serial on email marketing because we wanted to add value with tips and information on that subject at the sametime we offered a free trial of a world class email marketing tool… so it depends on what your company wants to communicate

What are you trying to educate your industry and potential customers about? You have to be careful because readers are not seeking to get educated on your product or services, they are looking for answers to common industry issues and problems and you need to talk about that and then link those issued to the solution you provide.

 A great way to start developing content through your “write and publish” strategy is to think about common questions you get asked by leads, prospects and customers. Write a post with different answers. Remember to let your expertise and passion shine through your blog content.

Although we have been talking about blogs and blogging, using a blog isn’t the only form to publish content. You can produce other pieces like  eBooks, whitepapers, videos, case stories and  research reports than can be used as lead generation offers.

If you would like to design and implement a write and publish strategy and launch a “rivers of information” initiative, contact Prospect Factory