Social Media for Brand Awareness – Brand Credibility and Positioning.
As part of any internet marketing strategy we always consider building brand awareness and positioning online. Using social media for brand awareness is a strategy that helps build brand credibility and we offer different service packages to accomplish this. The social media strategy, together with a good search engine optimization campaign provides different channels for people to find you and for you to position your brand.
Creating social media profiles and updating them frequently helps improve the general awareness and visibility of your online business and your brand. When customers are searching for information about your company, your social media profiles will provide information about your business, links to your website and different information channels that build credibility.
Service Packages for Social Media for Brand Awareness
We have specific service packages for social media as a brand awareness tool and we do it in English and Spanish so you can reach both markets in the US and worldwide.
Remember that social media websites were created primarily for connecting people so you have to start by creating personal profiles, but they also allow you to create company pages that can provide direct information about your company, products and services and links to your website where you can have more content for your visitors.
Social media for brand awareness includes different activities from planning and design to frequent updates and maintenance. The social media strategy needs to be designed in sync with your other search engine marketing strategies so, before jumping into creating profiles and company pages, be sure to define a strategic internet plan with the help of a professional internet marketing consultant. Remember that, although social networks are free, the time you spend on social media to build brand awareness is very valuable and you better target and focus your activities in social media towards a well defined strategy that really helps develop your brand awareness and improves your search engine results.
Complementary Packages for a Social Media for Brand Awareness Campaign :
- Website design, development and hosting
- Multilingual Blog design and development in WordPress
- Multilingual Blog content writing and maintenance
- Facebook profile creation, company pages, applications, contests and community management
- LinkedIn profile creation and webinar training for officers and executives
- Twitter profile creation, company branded accounts, monitoring, writing and community management
- YouTube company channel creation, video production, video optimization and syndication.
- Online reputation management
- Rivers of information configuration
By working on those social media networks we can build a brand awareness strategy for your business.
Examples of Brand Awareness Campaigns
There are very interesting cases of companies jumping into social media: three examples are Pepsi, Vail Resorts and Victoria´s Secret. However, social media can be used by any size of company so do not wait any longer, call us and let us develop a proposal that helps build brand credibility for your business with a well defined social media strategy. And if you are interested in reaching the Hispanic market, we can work out both strategies in English and Spanish.