Internet Marketing for Accountants
Does your accounting firm need more business?
Creating new opportunities and reaching potential new leads on the Internet is now a viable option for accountants and accounting firms with Internet Marketing for Accountants. Traditionally, new clients for accounting firms come from referrals and word of mouth; however, increasing competition and specialization have forced accountants to diversify into a web strategy tailor made for accountants. The Internet offers unique benefits for marketing accounting services through listings and search engines, where potential clients are able to find them. We can make that happen, so contact Prospect Factory Online today.
Transform clicks into chances with planned listings.
With an Internet marketing campaign for accounting firms every click to your website means a potential client browsing for your services, that is why carefully placed listings are so important. Transform your website into a Prospect Factory. Our interactive marketing services can take you to social media and search engines so you can get qualified prospects and increase your client base.
Internet marketing for accounting firms: from potential prospects into client relationships.
Our online strategies for accountants will produce better quality leads with more efficient sale cycles, thus giving you more closing chances. With search marketing, you can get prospects that are actively searching for your services. Thanks to our Internet Marketing Campaigns for Accountants – which work extremely well for specialized firms with niche markets – you will get very good search engine results. When somebody clicks on an online ad or a search engine listing, he or she explicitly states an interest in your offering
Ready, get set, leads!
Three days is how long it will take for you to witness the beginning of successful lead generation for your business. In such a short period of time, we will design and launch your custom online campaign, and then operate, manage and make improvements to provide pre-approved incoming traffic to your website. New clients will have perfect landing and your firm will be able to take specific conversion actions for successful closing.
Zero risk investment, high yields… a great deal.
- Positive results. – Internet marketing for accounting firms provides a ROI of twice your investment, minimum. For every dollar invested in online advertising we will assure return of at least two. Some clients can even give you up to ten times return on investment. Curious why most of our clients’ campaigns have ran continuously for three years with positive results? Come and find out.
- No compromised warranties. Pay per results… it is that simple. If we do not yield results based on agreed objectives, you will stop paying.
- Exposure and positioning. – High traffic search engines provide exposure to tens of thousands of potential clients and contribute to the generation of fine tuned leads for landing; plus, they position your brand ahead of the rest.
- Measurement. – We set metrics and provide reports that allow you to track your advertising efficiency.
Every successful recipe has its own secret component.
One thing that distinguishes our Internet marketing service for accountants from that of our competitors is our ability to help you track your business’ initial response to qualified leads through our Secret Shopper, of which results are reported back to you so that you will be able to improve offline initial contact and sale closing. Assure the sale and get revenue out of every lead.
Internet marketing for Accountants: A five simple steps.
Your lead generation campaign is a five step process – place, engage, convert, initiate, and measure – which we implement for you at our Prospect Factory. Our methodology assures consistent implementation, objective measurement and improvement of your campaign within days.
Your website can be listed on the major search engines with great rankings thanks to our combined experience on search engine marketing and web design. We can either work hand in hand with designers or hosting companies you choose, or take care of your new website completely and manage all aspects of your online strategy.
- Sponsored Listings (Pay per Click) for Accountants
Whenever your firm ad is found on relevant positions of sponsored links section of search engines you obtain perfect segmentation, perfect landing and a high conversion rate. We can put you on top positions of sponsored listings for Google and similar engines and make optimal use of your budget. Have potential clients contact you when they see your ad.
- Search Engine Optimization (SEO) for Accountants
A strategy that helps your site reach top positions on search engine listings and avoid the need to pay for clicks. Your site will reach top positions in the organic or natural listing space and capture leads for your firm. We apply specialized techniques and algorithms as rankings of search engines are constantly shifting and prevent you for paying for clicks.
- E-Mail Marketing (permission marketing)
Reach your contacts and current clients with an e-mail newsletter, a promotion, an invitation or an online survey, and reach your contacts with carefully designed e-mail communication that can be meticulously measured. Permission e-mail campaigns complement other search engine marketing strategies and improve results. We fully comply with permission marketing best practices (no spam).
- Social Network Marketing
Reach out to your precise audience through social media. Searching inside social networks allows segmentation and, together with a well thought set of ads, provide advanced targeting and quick contact with real prospects for your firm. Gain a better insight of users of social networks and design a customized message for each group.
- Press Release Optimization and Distribution on the Internet
Tell your story online, increase traffic, and contribute to your public relations strategy by distributing optimized press releases on the web that can get listed in relevant positions by the search engines. We optimize your press releases, distribute them on the web and apply a result tracking model that helps to constantly improve your PR strategy.
- SEO friendly Website design and development. We resort to advanced technologies for website design and development, which is key to an Internet strategy. Our websites are search engine friendly and feature full admin interface that allows you to update content yourself and enable us to implement onsite SEO techniques for better search engine marketing techniques.
No risk investment for Accounting Firms:
- Internet marketing for Accountants: Positive return on investment. – For every dollar you invest in online advertising, we will produce at least two dollars for you. Curious why most of our clients’ campaigns have ran continuously for three years with positive results? Come and find out.
- Pay per results. – All our services include a pay per results component which warranties that, once we have set up your campaign, you stop paying if we do not produce results according to the agreed strategy.
- Brand positioning. – Listing your firm in Google, Yahoo!, MSN, social networks and other Internet search engines and high traffic portals, providing qualified leads to your business and helps your brand gain position by appearing upfront for thousands of potential clients.
- Present and future benefits. It will surprise you that old leads will call you! Although many leads will contact your firm immediately after seeing your website listed in search engines, others will save the information for future needs and will contact you later, so your results prevail.
Campaigns benefit several areas of your company such as sales, marketing, finance and marketing administration.
If you are interested in a complete online marketing campaign and Ads for Accountants, the first step is to make the consultancy effort right on the spot. It is key for us to define an “Interactive Marketing Service Mix” for you:
Call us or contact Prospect Factory Online through our contact form, and let us become your Prospect Factory. | Download Brochure