Maximize Your sales with
Conversion Rate Optimization

If you get visitors to your website who only browse and do not convert, continue reading.

Internet strategy and conversion rate optimization are essential in ensuring digital marketing efforts are not wasted. Conversion architecture means that your strategy will drive a prospect through a define journey until he takes a desired action.

From top of the funnel to conversion.

Conversion can be a contact form filled, a file downloaded, an app installed in a device, a payment in an ecommerce, a view in a digital video, and many other things. Conversion is defined by the digital strategy.

Conversion rate optimization means that everything is designed so the visitor or the lead performs and completes the defined action.

Essence of conversion architecture

The essence of conversion rate optimization lies in preventing that website that receives good traffic, falls to deliver marketing or sales results. No engagement in a website shows a failure in conversion architecture.

They come. They see. They leave.

A website serves as the cornerstone of a business, centralizing necessary information for visitors to learn about you. However, a high user count with low engagement indicates an ineffective site. If they leave without converting something needs to be fixed.

The goal of a website should be specific and focused; overreaching often results in lost visitor interest and missed business opportunities.

Many potential business engagements are wasted without a website structured around conversion architecture, emphasizing the need to orient all elements towards motivating visitor actions aligned with the site’s main objective, such as filling up a contact form, signing up for newsletters or requesting quotations to boost sales chances.

Simplifying User Tasks

For effective conversion, guiding users towards desired actions is crucial. Conversion rate optimization advocates for minimal clicks, adhering to the 40-40-20 rule of digital marketing to enhance conversion rates. This rule attributes 40% of digital marketing success to precise audience segmentation, another 40% to the quality and effectiveness of the product or service offered, and the remaining 20% to traditional marketing efforts like creativity, format, and branding.

Core Principles for Conversion

Focused Goals: Establishing specific objectives for your website ensures visitor engagement aligns with your business goals.

Streamlined Navigation: A user-friendly site structure, requiring fewer clicks to complete desired actions, significantly increases conversion rates.

Strategic Content Placement: Effective content organization around key actions can guide users more directly towards conversion goals.

Call-to-action elements: many times, conversion needs an ask. If you ask someone to click, the probability of a click increases. But many other times, the call-to-action involves more psychological components like colors, size of buttons, clickable areas, message in the button, etc.

Audit Conversion Rate for Your Website

Implementing a conversion rate optimization audit to your website and landing pages can further refine your strategy, identifying areas for improvement beyond initial optimizations. Audits can be done through different approaches:

Human expert on AU/X.
External software that analyses your website from the outside (without installing any software, agents, or pixels inside the website). This is combined with analytics software like GA4 or similar.
Internal software that is installed inside the website through agents and codes that track the specific journey of every visitor and provides analytics results that map the path of users and shows. Usually, the software generates a recording of every visitor that can be analyzed and studied.

External and Internal software approaches add an extra layer of insights to your Google Analytics data. This analysis identify areas of customer frustration, like form glitches, confusing navigation, clickable areas that do nothing, etc.

The analysis converts into specific actions, corrections and optimizations that are implemented into your website to ensure it converts better.

Better Conversion Rates, more sales

By understanding and applying the principles of conversion architecture, businesses can significantly enhance results from their website and landing pages. Without spending more money into generating more traffic through Google Ads, social advertising and similar and just by applying conversion architecture techniques your company could increase lead generation and online sales by 20% to 30%.

Benefits of Conversion Rate Optimization

Conducting a conversion rate optimization (CRO) audit and implementing its recommendations can significantly improve lead capturing by identifying and rectifying inefficiencies within your website's design and user experience. Benefits include:
Enhanced User Experience: A CRO audit evaluates the website from the user's perspective, leading to a more intuitive and satisfying navigation experience, which directly contributes to higher engagement and conversion rates.
Increased Conversion Rates: By pinpointing obstacles that prevent visitors from converting, an audit allows for targeted improvements, effectively turning more visitors into leads or customers.
Optimized Marketing Spend: With a better conversion rate, your ROI on marketing spend improves, ensuring that your advertising dollars yield higher returns.
Insight into Visitor Behavior: An audit provides valuable insights into how visitors interact with your site, which can be used to tailor content and functionalities that resonate with your target audience.
Competitive Edge: Applying CRO recommendations keeps your website ahead of competitors by constantly refining the user journey to meet evolving expectations.
Incorporating these insights and improvements from a conversion rate optimization audit into your website's strategy ensures a streamlined path to higher engagement, more effective lead capture, and ultimately, greater business success.

Pricing for Conversion Rate Optimization

Conversion Rate Optimization pricing is defined depending on several factors:

The type of website, an informative website with less number of pages or an ecommerce website with a catalogue that includes many categories, subcategories and products.
The technology framework used in the website.
The number of errors and warnings that an initial audit would show.
The openness of the webmaster to temporary install a tracking code to the website.

Audit Let us review your site and increase conversion.

Conversion rate optimization is essential for any digital marketing strategy, focusing on efficient use of resources, precise goal-setting, and user-friendly website design. We are experts in proven conversion methodologies. Allow us to apply our three-stage process: audit, report, optimize.

Drive significant improvements in lead generation.

Contact Prospect Factory today.

Get Started Now

Maximize Your sales with Conversion Rate Optimization