How to be a great community manager – 7 tips
A community manager creates, organizes and manages the online community of consumers or clients. Nowadays, with the rising of the internet, everybody is able to give his opinion online. A community manager will encourage online conversations about the company or brand between internet users. Another task is to monitor what is said about the company or brand on the internet and trying to moderate this. The community manager develops the image and online visibility. Below you will find some tips on how to be a great community manager:
- Relationship building – The primary task of a community manager is building relationships with customers. In fact, the community manager can be considered the human face of the company.
- Listening – Social media is all about listening to your customers and followers, and it’s a very important for a community manager to excel in this. Before saying anything about the company, he should know what is being said about it by others.
- Credibility – A community manager should know the company and its online community thoroughly in order to easily and quickly respond to questions people might have about the company and/or brand. Moreover, being authentic makes it easier for your community to trust the company.
- Be outgoing – It is very important that a community manager is socially capable and knows how to interact with all stakeholders of the company, from customers to vendors. Moreover, being approachable helps people to share their thoughts and possible doubts with the company.
- Flexibility– Being a community manager is not always a 9-to-5 job, because you have to adjust your schedule to what is happening online. You must be flexible enough to chat via any social media channel at random hours of both the day and the night.
- Important tasks first – There are many tasks to carry out by a community manager, therefore it is recommended to start with the most important and beneficial and work your way down to the least important tasks.
- Analysis – At the end of the day, the community manager has to gather the metrics for its activities analyze then and create reports about the progress that was made. The reports will be discussed with the executives in the company.
The last advice on how to be a great community manager is to be an encouraging person. In this way others in your organization will be encouraged to take action and get involved.
