How to improve your SEO strategy? – 5 steps to build a better strategy

1. Integrate social media in your marketing strategy
   Creating social media profiles can be a powerful way to attract prospects. By writing interesting content you can create a group of followers and get things moving. Basically, there are two main ways in which you can attract prospects through social media:
   – Search for influencers – If the follower group of your social media profiles is not that big, you should try to focus on the online leaders, also called influencers, and build a relationship with them. You could approach them for an interview for your company’s blog, be a guest blogger at their blog or ask the online influencers to collaborate on a project for example.
   – Interact with your followers – share content that your Facebook, Twitter and LinkedIn followers love. This will encourage your audiences to ‘like’ and ‘re-tweet’ and this, in turn, will help you rank higher in search engines like Google.
2. Carry out a competitive analysis
   Researching your competition will help you find out what tactics work in your industry. One way to research them is by creating a list of the top competitors in your niche and using link-analysis tools (SEOmoz’ Open Site Explorer or Magestic SEO’s Site Explorer for example) to find out where the companies get prospects and how they acquire them. However, for most of those tools a payment is required for some or all of their features.
3. Write an interesting blog
   A company blog can help SEO, but only if you write a blog that people actually read. Make sure your blog is not (too):
   – Corporate and formal – make sure your blog has personality by writing from the perspective of a person rather than the brand or company.
   Written for search engines instead of people
   – Promotional instead of informative
   – Inconsistent in topic, content quality and timing – create a plan to find out what are the popular topics in your industry, what questions your potential customers could have. Use the information gathered to come up with topics and titles for future blog posts and schedule each post.
4. Make long-term goals your most important goals
   Instead of focusing on one-time boosts, which might be helpful, you should try to create a full strategy. An example of a long-term strategy is participating in social networks and blogging.
5. Use existing reports and pull it into great articles
   Generally, universities and trade groups publish research of high quality. However, researchers are not marketers, so you will have to turn their, regularly confusing, reports into useful data. You could use Google Scholar to search for academic publications in your industry. There are several commands you could use in searches to target your inquiry:
   – ‘’type:pdf’’ or ‘’type:doc’’ help you find specific types of documents
   – ‘’site:edu’’ is an example of a search for a specific type of website
   – ‘’site:example.org’’ helps you find a specific website

To avoid violating anyone’s copyright, always revise if the organization that created the document or information allows you to reference the data and if you will have to cite the organization or link to its website in your article. Following up those 5 tips you will be able to improve your SEO strategy. However, if you have questions about this (or any other topic), please do not hesitate to contact us.