Use Online reputation management for effective social media campaigns and better Internet marketing strategies.
If you are thinking about new ways to expand your Internet marketing strategies, you should consider online reputation management (ORM). This is a great strrategy to include after you have implemented search marketing and social media marketing. These are some of its benefits:
- Identify main sources of information, volume, trends, growth and key players.
- Detect comments and measure sentiment for positive, negative, neutral and non-relevant results.
- Detect monitoring variables not previously considered when they start to show important trends.
- Monitor online reputation in social networks, websites, videos, blog, microblogs, wikis, newsfeeds, etc.
- Scanning of multiple channels with more than 50,000 documents per analysis.
- Measurement of one or many companies with comparisons. Ideal for monitoring competition.
People is already talking about your company and you brand, if you have engaged in social media then chances are that you are participating on those conversations, but waht about the conversations you do not join or the comments that never reach your inbox? If you can tap into those comments and trends, then you can design a more effective social media campaign and communications strategy. Check on this online reputation management service and consider it on your 2011 plans.
