Social media can be a useful source for traffic to your website or online profile. Although a top search engine ranking will drive a lot of traffic to your website, a position on a highly ranked social media channel can drive even more valuable traffic to your website. There are several tools that can help you achieve good results, like Social Media Optimization. So what is Social Media Optimization (SMO) and how to apply it?

Increase online presence and reputation
SMO is the process of optimizing your online presence, with the objective to increase visibility in social media searches, sites, and popular search engines. Through correctly optimizing it you can both improve visibility of your online profile and increase brand awareness. You are marketing directly to your targeted audience, providing it with interesting and original content, and giving the people a reason to visit and link to your website. It includes:

  • Social news
  • Bookmarking sites
  • Social media sites
  • Video sites
  • Blogging sites
  • RSS feeds

Four tips for 0.Social Media Optimization success
If you would like your website being a hit with social media platforms, you will have to put some effort in it. Your followers are more likely to react if you interact with them, for example, so provide the possibility switch from your website to your online profiles by implementing buttons and tags to your website. When optimizing for social media you should keep the following four aspects in mind:

  1. Keep it simple – including social bookmarking buttons makes things easy for social media users. Before simply adding the most popular, you could do some research and find out which ones are the most relevant to your target groups.
  2. Constantly update – continually updating you’re your content to keep it relevant, will support Engine Optimization (SEO). Moreover, as social media tends to be very dynamic, supplying fresh content will also support Social Media Optimization.
  3. Interact – engaging with your followers will make them feel heard and they are more likely to respond. Find out what they are talking about and what they are saying about your company, and open a dialogue.
  4. Facilitate sharing – if you allow people to share the content you post, your content will probably reach wider markets and your will thus create brand awareness.