With the right email marketing tool, you can build an email marketing strategy
In a recent study by Hubspot, they reported “Before you can create an email marketing campaign that delivers real results, you have to know what you want to accomplish. If you are just beginning to leverage email marketing, it is best to start with a primary objective and build from there. Trying to do too much with a limited number of contacts runs the risk of abusing your list and turning off prospects before you even have a chance to win them over”.
And we agree withg them in that with the right email marketing tool, you can build an email marketing strategy that, together with other digital marketing componente, can achieve a variety of objectives.
Hubspot also says “The first step is defining your initial goal: Do you want more leads?, Do you want to inform and educate your audience?, Do you want to renew relationships with existing clients?, Do you want to introduce your offerings or enhance your brand and reputation?, Do you want more sales? Each of these objectives can be met using the right type of email marketing. Once you have your primary objective determined, you can easily select which email marketing message will best fit your needs.”
Taking into account that technology has to facilitate things, but it is not everything, advertisers have to give the consumers the value they demand. For this reason, when we speak of email marketing, it is very important to speak of RELEVANCE of the messages and the level of personalization in the conversations that are initiated through email.
The actual situation of the use and abuse of email marketing has led the consumers to fight more and more against SPAM and has driven them to different avenues of communication like social networks, text messaging and other methods that allow the consumer to regain control over their personal communications and relations with retailers. So it is very important that you aplly best practices for your email marketing efforts; either you hire a digital marketing agency that can design, launch and manage your campaign or you can do it yourself but carefully investing the time in learning the correct way of doing it.
The only thing you must be sure of is that you should not leave email marketring out of your digital marketing strategies.
