5 reasons to implement Live Chat to your company website – increasing your sales is one of them!

Imagine you are in the middle of a purchase and suddenly a question about one of the products you are about the buy pops up in your mind. You will probably have to call the company, will be put on hold for at least 5 minutes, and when you finally get to talk to a helpdesk employee, you are slightly irritated because of the annoying music that was blasting in your ear during waiting. What about a Live Chat function that provides immediate access to help? Below you will find 5 reasons to implement Live Chat to your company website.

1. Convenience for your online customers
   Probably everybody once experienced a situation similar to the one described above. Including a Live Chat function to your website will increase convenience and thus customer satisfaction. A service like this does not have waiting times like call centers, because they provide immediate access to help. Moreover, customers can easily continue searching your website for other products. Offering a convenient service like this will most probably result in satisfied customers that will return to your website in the future.
2. Reduced expenses through efficiency
   Overall contact center costs are reduced because of lower average interaction cost. Your employees will spend less time on the telephone and more on the internet, and they will be able to multi-task during a chat conversation. In this way, more people can be helped at the same time, your employees’ productivity increases and average interaction cost is decreased.
3. Higher sales
   You don’t want your customers to break a sale because they are confused or have a question about your products and/or services, right? If one of your employees can provide immediate help in case a situation like this occurs, you will ensure that your customers proceed to check out. Besides reassuring a succesfull an employee could recommend products that appear to be relevant to the customer’s needs. This will in turn increase your sales even more.
4. Competitive advantage
   Offering Live Chat services on your website might provide you an advantage over your competitors. Although you could consider it a an essential tool for providing excellent service to your customers, not so many companies discovered the benefits of it yet.
5. Improved offering
   The last but not least of the 5 reasons to implement Live Chat to your company website is the opportunity to improve your offering. By using Live Chat, customers can tell your employees what’s on their mind, what they miss, and what services and/or products could be improved. It is an easy and cheap way to find out what your customers think about your company, so why not take advantage of it?

Those 5 reasons to implement Live Chat to your company website do not only cover benefits for your company, but also for your customers, so it’s a win-win situation. Start now with improving customer service and website conversion through live online help and support.