Email Marketing Strategy: create a content Blue Print and an Email Marketing calendar

Creating a content Blue Print and an Email Marketing calendar is crucial. A serious email marketing campaign should be part o an Internet marketing campaign where many communication vehicles are taken into consideration: email, blog, press releases, social media, etc. So planning ahead is a must and developing a content blue print that includes an email marketing calendar is something that can pay off.

Depending on how often you choose to send emails, keeping a consistent flow to your frequency can be difficult if you don’t plan ahead, most of the contents should be written in advance and should have certain continuity, that is why  developing an email calendar for your campaigns can help you organize content and schedule accordingly. Keep in mind special dates and plan in advance for  topics that are relevant to time-specific events included in your calendar. If you are following a sequence, then tease your audience about th upcoming pieces.

Keep in mind that you can recycle cotent from one channel to another, so if your blue print calls for a blog post on Monday, you could re-use that content for  an email piece on Wednesday and reinforce the message. So be wise in terms of plannnig  the campaign, considering all channels and developing an editorial calendar for the campaign.

Our next post will be on: Email marketing strategy: clean and nurture your lists. Come back soon!