When is the best time and day of the week to send an email?
It depends on your target market, but many marketers and experts will tell you to send your emails on Tuesday, Wednesday, or Thursday during the early morning or late afternoon and that you should avoid from Friday to Monday because those days people do not review and clean thei inboxes frequently and your email could get lost amongst tenths or hundreds of emaisl in the receipient inbox. Nevertheless, a recent study by Hubspot Tstates that such a conventional wisdom amongst marketers is wrong. And they also state that treating B2B emails differently than B2C is also wrong.
The paper from Hubspot titled “7 Steps to Jump Start your Email Marketing Strategy”, reports that they worked with MailChimp to dig deep into data based on more than 9.5 billion sent emails and reported the following fiundings:
“B2B email clickthrough rates do not differ from B2C. (When it comes to being on the receiving end of marketing emails, everyone is a consumer.) Most shocking was that the data showed email clickthrough rates skyrocketed on Saturdays and Sundays. That’s right: higher response rates were achieved when emails were sent on the weekend. While you should test different days of the week and track your results to determine which time and day works best for your audience, it is worth including Saturdays and Sundays when you test send dates and times.”
So, although you can find many different opinions regarding the best time and day of the week to send an email, you should do your own testing for your product, your offer and your target market. Do take into consideration conventional wisdom and start doing it from Tuesday to Thursday but test other days and other times and compare your results. If you use a professional email markerting system, you can generate reports and compare and then make your best decision.
Our next topic will be: Email Marketing Strategy: integrate social media into your email marketing campaign… come back tomorrow. To be on top of frequent email marketing info, follo @3emailmarketing in Twitter.