How to get the most out of Twitter for your company – many useful tips on how to optimize your profile

Twitter offers many benefits to businesses. Used well, it can increase customer satisfaction, facilitate corporate communication, generate traffic to your website (and even to your brick ‘n mortar store), and strengthen the relationship with your local community. The tips below will show you how to get the most out of Twitter for your company.

Optimize your Twitter profile

• One of the important aspects of your profile is your biography and profile picture, because this is the first thing people see when they arrive at your page. Make sure you use an image that is associated with your business, or simply use the company logo. As for the biography, you can only use 160 words to describe what your company does and how it will benefit your (potential) customers, so be creative and write an appealing text.
• If you want your Twitter account to provide more information than just the 160 word description in your profile, you could consider creating a Twitter landing page, which is a special page on your company website designed to introduce Twitter users to your company.
• In order to stand out you might want to consider changing the look and colors of your profile page. In this way you can add additional information about your company and its offering to the visitors of your Twitter account.

Maximize your tweets

• Adding photos to your tweets, increases the amount of attention they will get. People are more likely to read content when pictures are included.
• Tweets with hashtags (#) experience two times more engagement than tweets without hashtags.
  Your tweets shouldn’t cover everything you have to say, because you want your visitors to click through to your website because they are curious about the content you have to offer.

Develop a follow strategy

• Twitter is a great place to talk with your customers, but in order to do so you have to connect with them. Advertise your Twitter profile to them and let them find you on the social media platform.
• It’s better not to simply follow everyone that is following you. Many profiles might be run by automated programs and post tweets from other people and sources that are not relevant for your business.
• Interaction with your followers is very important, so you should read tweets and find out what is on the mind of your Twitter community. To build a relevant network it is advised to follow everyone who talks to you or about your business on Twitter.

Create lists

• Organize whom you follow by distinguishing customers, people in your industry, social media gurus and others, by making a separate list for each of those groups.
• Create conversation lists of inspiring people in both your social and business life.

Did you find those tips helpful? In case you still have any questions or doubts about how to get the most out of Twitter for your company, do not hesitate to contact us.