How to increase Google ranking through content marketing strategy

Writing your own articles turns out to be the better option compared to using content of other websites. Although the latter might result in more search engine links, in the end they will lead your visitors to other sites. Writing own content that is part of a content marketing strategy will benefit you in many ways, one of which is that it offers you rather cheap advertising.

How much information you want to publish on your website depends on the nature of your business. If you are a service company offering training and consultancy, you will probably not provide your visitors with free information. However, if you sell products, providing your visitors with useful information like product information or tutorials is a good idea. But what if you don’t know what to write about on your website?

In whatever industry you are in, you most probably dispose over news on a weekly basis that is connected to the industry you are working in. You could take advantage of news by writing about it as it happens, and by writing about current events in such a way that it actually benefits your company. You can publish useful articles about how certain events will affect the business of your customers and how your company could offer its services to help them cope with those changes.

To quickly add content to your company website you could consider selecting one or more relevant subjects in the industry you are in per month and write articles about those subjects. If you don’t have the time or knowledge to write them, you could hire an expert to write the articles for you. Your objective should be reaching better ‘organic’ rankings, increasing online traffic over time, and in that way decreasing your dependency on pay per click advertising.

You could always contact Prospect Factory to discuss your content marketing strategy and how we could assist you on how to increase Google ranking through content marketing strategy.