How to solve search engine optimization problems – 6 some common SEO mistakes

Search engine optimization (SEO) is an important aspect of your website as it is the way to attract targeted visitors to your company website. However, many companies (and people) have websites with serious search engine optimization problems that make it impossible for their site being listed on top pages of search engines like Google and Yahoo.

Launching your company website without considering how to attract targeted visitors to your website through search engines will probably result in one of the six common SEO mistakes that you will find below. You will read about the mistakes and how to avoid or how to solve search engine optimization problems.

Title tags
Title tags are indexed by the three biggest search engines (Google, Yahoo and Bing), and are rather important. As you want to grab attention, you should think well about the terms you are going to use. It is recommended not to start your meta title tag with ‘Welcome to..’ or your company name, but with keywords, and you should mention the area of business that you are in at the end.

Keywords
You don’t want to attract uninterested visitors to your company website, so you will have to think carefully about the keywords you are going to target. You can better focus on a couple of keyword phrases and not just on the most obvious keywords because your competitors are probably doing the same thing and maybe even better.

Linking
It is recommended not to literally use phrases like “read more”, because you could take advantage of the opportunity to use targeted keywords and phrases on those internal links. “Read more” links are rather important for several reasons:

• Those links allow web designers to fit more content in less space, which in turn allows visitors to quickly scan the headlines of the article.
• It makes it easier to track the most popular articles on your website, because visitors need to click on the “read more” links to read all the content.
• “Read more” links can attract more advertisers because those links increase the number of page views a website receives, and thus the number of possible clicks on advertisements.

Duplicate content
Search engines want to avoid duplicate content and will therefore even filter it out, so be careful with using content from old articles or other websites.

Analytics
With analytics you can measure, collect, analyze and report internet data for objectives like understanding web usage and how to optimize it. Through this tool you will be able to constantly improve your company website.

Ongoing SEO
In order to improve your website and obtain and retain top positions on search engines ongoing effort is required. You will need to add new content and your existing content will need to be refreshed and adjusted regularly.