I am midway reading into “Engage” an interesting book from Brian Solis and have found it to be filled with tips and actions for you and your company to understand and use social media to engage with your community, your customers, your follower and basically, the world. I truly recommend the book edited by Wiley. I had the opportunity to meet Brian at an event in San Francisco by the end of June and spoke to him, by the examples and cases he referred in his keynote, the reading of his book and his kind conversation, I am certain that he “walks his talk” and that he “walks his writing” so you can be sure that what he recommends in his book has been done by him and his team.
Do not miss on this book, we have tested several of his advises in multilingual campaigns in English for the US as well as in Spanish for Mexico and the Spanish-speaking community in the US.
