10 tips on what should a brand do to take Facebook seriously as part of their Internet marketing.

A post done by Simon Mainwaring “2011: Facebook puts all brands on notice” stated 10 suggestions on What should a brand do to take Facebook seriously.  Remember that social technologies are important for brand awareness and Facebook, being as important as it is today, should be considered as part of the strategy.  I think the tips from Simon  are very useful so here you have them:

•1. Stop treating your friends and fans as customers and re-frame them as human beings looking for a decent relationship and meaning in their lives.

•2. Accept the fact that people don’t owe your brand any loyalty or deference simply because you’re a household name. Trust has to be re-earned and maintained.

•3. Take the time to listen to what your community (and the community of your competitors) are saying. More often than not, when they ask you a question they are really telling you something.

•4. Slow down and take the long view. Lasting relationships can’t be rushed .

•5. Tell us a little about yourself. Not what your brand makes, but what you care about and how they affects what you make. People buy the ‘Why’ before the ‘What.’

•6. Embrace your inner amateur. You may have been a market leader in your category before but those days are over. And they’re unlikely to return as technology changes too quickly.

•7. Be grateful (rather than annoyed) that these social platforms, tools and technology exist and that they can drive your business further and faster at lower cost than ever before.

•8. When something works for you or another brand, ask yourself why? Then don’t copy it but think about what you can do that’s unique to you and better.

•9. Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.

10. Mean it. If the growing demand for transparency, authenticity and accountability has only made your brand more guarded, cynical and duplicitous, walk away from social media. The same dynamics that can fuel your success can destroy your brand image and customer base just as quickly

See an example of our Facebook company page.