Display Advertising: The Billboards of the Web — Webinar on Internet Marketing, April 7th.
This is just a note to mark your calendars for April 7 for a special webinar on display advertising that you won’t want to miss. “Display Advertising: The Billboards of the Web”
Display advertising is an online form of advertising similar to billboards, television ads and print ads. The ad has a simple concept and instantly provides the viewer with upfront information about the product or service. A display ad is embedded into a web page and consists of images and text. It can include sounds, animation or video to attract more attention, or with the help of some programming, can be highly interactive.
The main aim of a display advertisement is to target traffic to the website that is publishing the ad. Like all other forms of advertising, it also aims at sales of the advertised product or services and creating brand recognition and awareness. Targeting is the key difference between display and search advertising. Search engine marketing is one-to-one advertising where the user’s purchase intent is the primary focus. With display advertising, advertisers broadcast their ad on a paid ad space, which is perfect for creating and promoting brand awareness.
Attend this webinar and learn more about:
- Types of display advertising
- Standard sizes of display ads
- Measuring your display ads
- How to improve display ad performance
- PPC vs display advertising
- Increase brand awareness and drive more traffic to your website.
Topic: Display Advertising: The Billboards of the Web
Date: Thursday, April 7, 2011 1:00 PM – 2:00 PM EDT
Register: https://www1.gotomeeting.com/register/276878136
Note: You will need to put the name, ¨Carlos Guzman¨ to complete the registration. This will allow us to keep you updated on any new events or webinars coming up.
