4 Marketing tips from HubSpot for online marketing based on a “writing and publishing content” strategy
I have mentioned in various of my articles that HubSpot is a good example of a perfectly integrated writing and publishing marketing strategy, I think they are of the models to follow. Well, last Fri, Sep 02, 2011 Rebecca Corliss wrote a post in their blog where she summarizes their strategy in four basic concepts:
- Offer valuable content
- Be remarkable so people share your content
- Include calls-to-action on all your content
- Share your content everywhere
The recommendations are done in the context of “event marketing” which is a topic we are going to be covering on this blog in a few days, nevertheless they apply to almost any “write and publish” marketing strategy. You can rear the post entitled http://blog.hubspot.com/blog/tabid/6307/bid/24083/4-Event-Marketing-Lessons-From-HubSpot-s-Dreamforce-Strategy-DF11.aspx
Hope you find it useful.
If you would like to design and implement a write and publish strategy and launch a “rivers of information” initiative, contact Prospect Factory
Carlos Guzman D | WSI Certified Internet Marketing Consultant.
