Author: prospectfactory

How to measure the results of content marketing? – measure results and improve them

The objective of content marketing is to provide the potential client with relevant information through the right channel. This could be done with videos, whitepapers or blogs for example. By offering useful information you can…

How to avoid possible SEO disasters? – 5 disasters to stay ahead of

Few companies are prepared for possible disasters concerning their company website. What happens to SEO if the company’s domain is taken over? Or if management decides the name of the website will be changed? Most…

How to improve your SEO strategy? – 5 steps to build a better strategy

Integrate social media in your marketing strategy Creating social media profiles can be a powerful way to attract prospects. By writing interesting content you can create a group of followers and get things moving. Basically,…

How to measure your social media objectives? – 4 goals to measure

Measuring your social media ROI is important, because it will tell you whether you have been achieving your objectives. How to measure your social media objectives? The answer to this question, together with four examples…