Social media important component of internet marketing strategies in Latin America where usage keeps increasing.
If your are not using social media to reach the Latin Amerca market, think twice, look at this statistics for Social Network Site Users in Select Countries in Latin America:
- A study by comScore reports that social networking usage in Latin America has increased in several countries between 2007 and 2008.
- As of 2008, 85.3% of Internet users in Brazil were also social network users (increase from 76% in 2007).
- 73% of the online population in Mexico were also on the social networks as of 2008.
- Almost 80% of the Colombian online population used social networking sites the same year
- According to eMarketer, approximately $10 million was spent on social network advertising in 2009 in LA.
- This year, online social network adspendis expected to reach approximately $15 million
- By 2011, about $18 million will be allocated toward advertising on social networks in Latin America
Social media is an excelente vehicle to reach new markets.
