Techcrunch reported that Google has secretly invested somewhere between $100 million and $200 million in social gaming behemoth Zynga, this might open a new line of interesting revenues for Google once they enter fully into the social media gaming sector. This investment, together with others they have done, build a solid base for Google Games.
Marketers should be observant. Who knows, soon there might be a new revenue opportunity, additional to the traditional pay per click Google Ads campaigns, marketers might start considering the Google Games offer into their internet marketing strategies.