Business moves fast and you need to keep up with your competitors and track what they are and are not doing online. That’s why competitive intelligence is so important.

Thanks to the Internet you can acquire more information faster than ever. The Web offers a remarkably wide variety of sources that, intelligently used, can reveal a lot of information about your competitors. Prospect Factory’s Competitive Web Intelligencer can identify the Internet Marketing Strategy of your competitors and their Internet strategy and the report becomes the foundation of an internet marketing strategy. We really recommend you explore this service.

By applying markting intelligence tools to your strategy yu can be certain that your online marketing investment is applied to those areas where you can leverage yourself and hit your competitor´s weaknesses. Not doing marketing intelligence before launching and internet marketing campaign is like driving blindfolded.