Using a blog as a central part of your writing and publishing strategy on the Internet helps your traffic and SEO campaign

Sometime ago I wrote aboute creating and publishing content through social media, but now the focus is more towards building a river of information that can help you generate leads and build brand reputation online.  Blogs have been around long. But many people used them in an isolated way, they were not part of an Internet Marketing Strategy, writing and publishing content was not considered a generating prospects strategy. But today, blogs are very important because they help feed your rivers of information and help increase visitors and attract potential customers, Statistics from HubSpot speak for themselves:

• Companies that blog  gain 55% more visitors to their websites than companies that do not blog.
• Companies that blog generate 97% more inbound links than companies that do not blog.
• For companies that invest in SEO (search engine optimization) the number of indexed pages grows more than 400% thus multiplying the effects of the SEO campaign.

This statistics explain why content writing and publishing needs to be part of the rest of the internet marketing strategy, keywords and links need to be carefully planned in order to help position your company in Google.

So you see, content writing and publishing is not a trivial endeavor, aside from valuable content and a skilled writer, you need to consider the SEO strategy and the river of information though which your content will flow. For example, this specific post you are reading, uses “writing and publishing strategy on the Internet” as a relevant phrase, it links to a specific page in our website where we offer such services in case someone is interested, the title does not exceed a certain number of characters so it can be re-twitted without cropping; tags, metatags and blog structure are carefully considered because we want this post to eventually reach a relevant position in Google where there are, at the time of writing, more than 60 million pages… and guess what, we are already #2 in Google at the time of this writing:

So you see. the content and publishing strategy must be well integrated into the SEO strategy so people looking for information, find your website and your blog…

If you would like to design and implement a write and publish strategy and launch a “rivers of information” initiative, contact Prospect Factory

Carlos Guzman D | WSI Certified  Internet Marketing Consultant.