10 ideas to promote your products using Twitter as an Internet Marketing tool.
Once you have delivered value to your followers and that they know that you are not only publishing promotional or hard-sell messages, then you can start including some Tweets with soft promotional information on your products and services.
Consider 10 ideas to promote your products or services:
- Make limited-time offers available exclusively on Twitter to reward those who follow your business.
- Re-tweet testimonials from satisfied customers.
- Share “pick of the week” products and direct readers to a carefully designed landing page that expands the information.
- Announce arrival of newly-released products and then link to your blog where more detailed information can be provided..
- Tweet special coupon codes.
- Link to new product reviews on your website.
- Make reference to videos showing off products you sell.
- Promote special company anniversary give-aways.
- Refer to media coverage that relates to your products.
- Tweet about competitions running from your website.
Keep in mind that Tweeting as an Internet marketing strategy requires to have a content development strategy that directs your messages and efforst towards the exact target audience you want to nurture. As you take advantage of the opportunities to create some traffic to your website using Twitter, remember to take care that your content doesn’t become too sales-oriented. Genuine participation should always be your first priority.
Finally, be consistent. Twitter is a fantastic source for real-time, short-form information, in a myriad of industries – including yours.
