5 Ways to generate leads from rivers of information: a writing and publishing content strategy.
Consultancy companies, especially small ones, have a common problem: when they are busy developing and implementing a project, they do not have time to do promotion and sales activities, usually their cycle looks like this:
So implementing an outbound river of information helps them be present on the web while they are busy working for a customer. The process has 5 steps:
- Place your content on the web, publish and distribute valuable content. Be sure such content is published in a search engine friendly platform and it is search engine optimized so it gets indexed and highly ranked by Google.
- Be sure this content is interesting enough so it engages your reader
- Be sure your content has a call-to-action that converts readers into leads
- When you get a contact, initiate a sales cycle fast
- Measure the process and correct.
There are many tools to support this strategy, read more about how consultancy firms can get more new clients…
If you would like to design and implement a write and publish strategy and launch a “rivers of information” initiative, contact Prospect Factory
Carlos Guzman D | WSI Certified Internet Marketing Consultant.
