How to make money with a river of information: you need to get visitors that convert into leads
The whole purpose of writing and publishing strategy is to engage readers that will convert into leads. The whole purpose is to generate a pipeline of leads that generates money. So once you add value, you should create a call to action in your post, obviously the call to action should be closely related to the topic in the post. The call to action might be a link to a contact forma, a special offer, a complimentary pdf to download with more information, a brochure, a video, a free trial or a complimentary consultation… be creative and decide what you can provide that moves the reader to take action, seems attractive for them and at the same time starts a selling cycle for you.
Nevertheless, keep in mind the process is not fully automatic, most successful content marketers have real sales people contacting leads, following up, requesting a call, offering a trial or an initial consultation. So in order for your strategy to fully work and produce sales, you need sales people.
As we stated in our last post, you can offer attractive things on your call to action like
- eBooks,
- whitepapers,
- videos,
- case stories,
- research reports,
- webinars,
- slideshows,
- consultations.
Some of the ideas to convert readers into leads are:
- Plan a good offer.- once they got engaged with your topic, your offer should give them a reason to fill out a contact form.
- Create calls to action as listed above
- Decide if you should lead them to your website or to a specific landing page
- Be sure you have analytics software installed in your blog, your site and you’re landing page because you will need to measure what is happening.
- Be fast to respond.- internet time is hours and sometimes minutes.. if your reader responds to the call to action and sends a request, be sure to answer fast.
Download a whitepaper about “6 Steps to fill up your sales funnel” here.
If you would like to design and implement a write and publish strategy and launch a “rivers of information” initiative, contact Prospect Factory
Carlos Guzman D | WSI Certified Internet Marketing Consultant.
