How often should you update your outbound river of information?
An important question we always have is how often should we update. Once the river of information is set and it can start distributing content to your readers, you have to make sure it does not flood and it does not get dry… So how often should content be published?
It really depends, but some data published by HubSpot should help you decide:
- Most people read blogs more than once a day
- Blog articles do influence purchases and 40% of blog readers refine their choices and decide on a product or service influenced by a blog.
- Companies with more than 51 blog articles experience and important lift in their median monthly leads.
- Blogging frequency has a direct and significant impact on lead generation. Those companies that blog multiple times a day have 89% more leads than those who don’t; companies that blog weekly show a 72% increase.
- Morning is the most popular time to read blogs, peaking around 10:00 am.
Remember that although we have been talking extensively about blogging, blogs are not the only way to feed your river of information, on a most frequent basis you can send a quick micro blog message through Tweeter if you find something interesting to share with your readers (please… add value with your Tweets) and on a more spaced time, you can prepare a webinar an invite your audience. A good idea might be:
- Blog from daily to weekly
- Micro blogging from hourly to daily
- Webinar from weekly to monthly
If you would like to design and implement a write and publish strategy and launch a “rivers of information” initiative, contact Prospect Factory
Carlos Guzman D | WSI Certified Internet Marketing Consultant.
