What is the role of Facebook in “rivers of information”? How can Facebook help your content strategy?
Facebook has many users, actually providing a number of users is always risky because it grows so fast that no figure is ever accurate.
Facebook has become the preferred way of sharing content, second only to email and engagement in Facebook has gone beyond friend only, Facebook is engaging businesses of all kinds. Their main potential is that it is becoming and integrated platform where many things can be done without leaving the environment. And while many marketers now consider it from “beneficial” to “important” to “critical” on their marketing strategy, the reality is that it value as a tool to acquire customers has increased (more for B2C than B2B).
As always, integrating Facebook into the strategy, must be part of your digital media plan where each part plays a specific role. Here are some ideas on how to integrate Facebook into our rivers of information strategy and the role it can play:
- As a start, your company must have a company page in Facebook because there is where the rivers of information will find additional readers, if you only have a personal Facebook account, your information will only get to those “friends” you have accepted, but will not reach new potential customers.
- Your blog, being the distribution center for content, should feed content to your Facebook page and the Facebook page should publish an excerpt of your content every time you publish and provide a link to the main blog. You can even insert the full blog content to your Facebook page by implementing a tab in your Facebook page where the full blog can be displayed.
- The Facebook page can publish and notify of upcoming webinars and articles.
- Through Facebook you can survey your readers to see if they like your content
- Through Facebook you can measure acceptance through the “like” button
- Through Facebook you can capture information from leads that like to use the sign in feature in Facebook called “Facebook Connect” to add the Facebook login/profile experience to your blog.
- By placing a Facebook button in your blog you can have new readers recommend your article to their own community.
- You can also integrate Facebook into your blog so readers can have a glimpse of your Facebook company page without leaving the blog.
- You can provide recordings from webinars and presentations through the video display features in Facebook.
- And many, many other ideas…
Almost every day new applications that add functionality to Facebook are released and according to Facebook, 20 million applications are installed per day.
Keeping up with the possibilities that Facebook can add to your rivers of information strategy is not easy, so be sure to get help from professionals.
If you would like to design and implement a write and publish strategy and launch a “rivers of information” initiative, contact Prospect Factory
Carlos Guzman D | WSI Certified Internet Marketing Consultant.
