Author: prospectfactory

Email Strategy: The CAN-SPAM Act. A regulation you must consider in your Internet Marketing strategy

CAN-SPAM Act is a law that sets the rules for commercial email.

Email marketing Strategy: Buying lists… Should you?

Best practices of permission marketing indicate that you should not buy lists, but there are always exceptions to this rule

Email marketing strategy: clean and nurture your lists

Your organization’s database of contacts is a valuable marketing resource, clean and nurture your email lists.

Email Marketing Strategy: create a content Blue Print and an Email Marketing calendar

Email marketing strategy: planning ahead and developing a content blue print that includes an email marketing calendar is something that can pay off.