Category: Internet Marketing

Email marketing strategy: HTML or not-HTML ?

Most of your email marketing pieces should be created in HTML so you can communicate a great image.

Email Marketing Strategy: your content should add value

Email marketing content should be useful content that also promotes your business or communicates your current campaign or promotion.

Email Strategy: The CAN-SPAM Act. A regulation you must consider in your Internet Marketing strategy

CAN-SPAM Act is a law that sets the rules for commercial email.

Email marketing Strategy: Buying lists… Should you?

Best practices of permission marketing indicate that you should not buy lists, but there are always exceptions to this rule