How to improve your Email marketing campaigns – 4 aspects to take in mind
Some people say Email marketing is becoming less popular, but this really depends on the way it’s used and not so much on Email marketing itself. If you invest in this direct marketing service, you will not only be able to attract visitors, but also retain them, and keep your company in their top of mind. To help you with optimizing your Email marketing campaign, you could take the following aspects in mind:
Relevant content
Your visitors have given their permission to receive your communications because they are interested in your company and the products and services it offers. However, they can also easily unsubscribe themselves when they consider the information received irrelevant or uninteresting. To avoid this, always write about topics that are relevant to the business you’re in.
To the point information
As people become increasingly busy, they might not want to spend too much time on reading blog content. One advice is to put the most important information at the very beginning of each paragraph, as readers seem to be skimming texts and will in this way catch your main message.
Timing is everything
Customers can get annoyed by receiving too many emails, but sending emails sporadically can make them forget you. Furthermore, research shows that sending emails during the middle of the week rather than Monday or Friday will probably produce higher open rates. Furthermore, sending them right after lunch brings more positive results than sending them in the morning.
Don’t sell, build relationships
The main reason for people to unsubscribe from Email communications is that the company in question is too focused on selling, instead of providing information. You’d better focus on networking and building relationships with your readers, and benefit from the long-term benefits in the future.
Executed well, Email marketing campaigns yield immediate results a few days after the email is sent, but long term results are also obtained in terms of brand positioning and being in the customer’s top of mind. If you want to find out yourself whether your business could take advantage of Email marketing, you can contact us for a FREE trialand test our system 60 days.
