What are the characteristics of an effective company website

In today’s world dominated by electronics, a successful website is an essential business tool. So what are the characteristics of an effective company website? It can be defined as a website having a large audience that consists of readers from all over the globe, but preferably within your target area, that have a special interest in the products and services you are offering. An effective company website will generate traffic, inform the visitors, and will preferably result in conversion.

The primary purpose of having a company website is to establish an online identity. This is becoming increasingly important as people rely more and more on search results to help build a picture of the company and what it stands for. Obviously, you want this image to be a good one so you will have to invest in improving it. Registering a domain will probably not cost you much, but will provide you with a domain name that can be yours forever as long as you keep your registration current.

This fairly cheap business tool does not only serve a purpose for both you, but also for your clients. It offers you the opportunity to create an online identity, advertise your offering in a fairly inexpensive way, provide investors with quickly accessible information about your company, and it expands your market significantly. Your prospects, on the other hand, can obtain more detailed information about your offering because all the information is available on the website. Moreover, they will have the convenience of reading about your company and the products and services you offer when they have the time for it, so they can approach you whenever they want and don’t feel forced.

Website development not only acquires much time, but also a set of skills ranging from copywriting and artistic elements to knowledge of layout that is both functional and appealing. The design is based on a number of factors, including the following:

• Colors should not overwhelm the visitor – you want to emphasize on your products or services, not on the design of the website. What you should try is to use colors to underline specific sections on your web page.
• Include to-the-point information – to keep the visitor’s attention, present your product information in an easy to comprehend fashion, and make sure the visitor will quickly get the answers to the questions he has. Stay to the point and do not bombard the visitor with additional information he did not ask for.
• Facilitate easy navigation – a well-developed website is easy to navigate and includes a back button to return to the home page fast.
• Include multilingual content – multilingual content development could open new business opportunities in new markets.

The above mentioned factors are only a small number of things you should take care of when designing a website, but there are many more aspects to think about when developing your company website, including the use of graphics and search engine optimization.

If you want to (re)design a company website, but you don’t have the resources or the time to do it yourself, you could consider contracting a website designer. They are supposed to know what are the characteristics of an effective company website. The best designers are found through word of mouth, so ask contacts with well-developed websites if they can recommend someone. Although you will always discuss your wishes with the company and come to a design you like, you could take a look at the portfolio on their website so you know what to expect.