Content writing and publishing as part of your Internet Marketing Strategy: how does it help?
Including content publishing as part of your Internet Marketing Strategy to build rivers of information requires effort, planning and experts. But it is worth it. The specific results in terms of marketing change from case to case, but as a rule, it helps the three main goals of the strategy:
- It helps position your brand and gain credibility online
- It helps generate prospects
- It helps improve your communication with contacts, prospects and customers.
Content has to be useful, it has to be engaging and it has to be timely and this implies a challenge because company owners do not understand its value. We have many customers that invest important amounts of money on their web strategy but when it comes to evaluating content writing and publishing they are hesitant, we hear things like “That is too much work”, “We do not have time to write content and nobody from outside our company knows about it”, “… $60 per content page is too expensive!”…
All this has to change and the only way to change it is to show results, which can be measured. So when a content development strategy is developed, measurement tactics need to also be considered and we will detail on this.
Keep reading tomorrow…
If you would like to design and implement a write and publish strategy and launch a “rivers of information” initiative, contact Prospect Factory
Carlos Guzman D | WSI Certified Internet Marketing Consultant.
