Your Internet marketing strategy should consider multilingual content that is valuable for social media sites.

People and businesses resist others pushing their marketing efforts onto them. This push marketing is interruptive and the message is not always trusted as it comes from just one point of view. People prefer to find out more about the claims of a company’s’ products and services before they want to engage with a sales person.

A study by Microsoft shows the activities that 90% of people conduct prior to making a purchase. The first activity in compare prices, then find out where to buy online. One important activity is find out where to buy offline. Most of the information gathered is to help make an informed decision.

Push Marketing

Push marketing is when you interrupt your target market hoping to get their attention long enough to create interest in your product or service. We are subjected to this interruptive marketing hundreds of times a day, and many of us subconsciously just ignore these messages.

Pull Marketing

Pull Marketing is when your target market finds your company through valuable content that they were searching for. Normally this content is found via search engines.

Once your content is found, your visitor will evaluate the quality and value of your message and may comment either positively or negatively directly on your site or on a social media platform, such as a forum or a blog. By publishing extraordinary and valuable content you will attract links from other websites that point and refer to you.

Increasing the number of links to your content helps you get found in more ways than one:

1. Google will reward you by improving your search engine position as you obtain more “valuable” links from other web sources and if you have a Web optimization SEO strategy, this will be of great help.

2. Your website will receive increased visitors from other sources that refer to your content.

The Solution: Content Marketing

The new way to be found online in 2010 is to develop content, publish and syndicate content that is valuable, interesting and entertaining on many of the social media sites that are available today. And if you are targeting several population groups, then you should consider multilingual content and content that is ready for SEO (search engine optimization) Web and blogs.

Focus on creating optimized content that is specific to what your target audience is searching for:

• Identify the information needs of your targeted audience
• Analyse your ideal persona’s needs by asking them what they look for
• Provide information that fulfills the need of each individual persona
• Include a clear “call to action”. What do you want your readers to do?

This Content Marketing strategy is best described by leading author and strategist Joe Pulizzi (co‐author of Get Content Get Customers) as;”Content Marketing is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way.”